Primary Audience
this is my main audience the one i cater to and the largest part of who my documentary is catered to i have to be specific in the details about them because i have to make and the final product appealing to them and the more details i get the more i can cater to them
All genders
Ages 21-30
Addicts and sympathisers
All races
E Economically inactive D working class C2 skilled working
class
Strugglers mainstream reformer
America, Great Britain, Canada (California, west Virginia,
Florida and Kentucky)
Camera Premier Pro
Found footage in background when statistics and pictures are
being pulled up
Observational Documentary
The style attempts to give voice to all sides of an issue by
giving audiences first hand access to some of the subject’s most important (and
often private) moments. Unobtrusive filming from the side-lines.
Narration
This is a traditional style of storytelling using a narrator who is off-camera and never seen. This generic “voice” is an objective storyteller. Often used in PBS documentaries.
Secondary audience
the secondary audience is who would watch it anyway without me catering to them the documentary will still be interesting to them even though they might not relate to the subject
Ages 18-65
Rest of the details don’t change
Demographic
The NRS Social Grades Divides Audiences into groups based on
social class or socio-economic status:
A: Upper Middle Class. Higher managerial, administrative or professional
B: Middle Class. Intermediate managerial, administrative or professional
C1: Lower Middle Class. Supervisory or clerical and junior managerial, administrative or professional
C2: Skilled Working Class. Skilled manual workers
D: Working Class. Semi and unskilled manual workers
E: Economically Inactive. Pensioners, Students, unemployed. Very low-grade workers.
psycho-graphics
Psycho-graphic profiling targets audiences using psychological rather than demographic characteristics.
Resigned. Rigid, strict, authoritarian and chauvinist values, oriented to the past and to resigned roles. Brand choices stress safety, familiarity, economy. (Older).
Struggler. Alienated, disorganised. Heavy consumers of alcohol, junk food and lotteries, also trainers. Brand choice involves impact and sensation.
Mainstream. Domestic, conformist, conventional, sentimental, passive. Part of the mass, favouring big and well-known brands.
Aspirer. Materialistic, acquisitive, image, appearance, charisma, persona and fashion (Younger, clerical/sales type occupation).
Succeeder. Strong goal orientation, confidence, work ethic, organisation … support status quo, stability. Brand choice based on ethics, reward, prestige.
Explorer. Energy – autonomy, experience, challenge, new frontiers. Brand choice highlights difference, sensation, adventure, indulgence and instant effect (Younger – student).
Reformer. Freedom from restriction, personal growth, social awareness, independent, tolerant, anti-materialistic but intolerant of bad taste. Curious and enquiring. Select brands for intrinsic quality, favouring natural simplicity, small is beautiful. (Higher education).
geographics is where in the world my target audience is for me that is the places where drugs are the most rampant. this is a good way to graph people because their environments are different so things that happen near them may change their views while still being in those other graphics.
stereotypes depend on mostly untrue assumptions about a group of people it can be useful because it may hit the actual demographic but in most cases it is not a moral way of dividing people
Vicarious thrill:
Living life through another person the concept of exiting movies being like you are doing that action vicariously completing that action
Catharsis:
When you come to a mental resolution or understanding
Reception Theory
Reception theory implies Media Audiences are active, and that they never passively consume a media text. An audience is always making meaning from a text and this is based upon their education, Ethics, culture etc. As such, every audience member takes a different meaning. Reception theory argues that no text has meaning by itself, but it is the relationship between the text and the audience that manifests the meaning.
Bias:
Privileging one perspective over another for instance with a point that backs me up i might favour that over one that goes against me and i will try not to let that be the case.
Subjective:
Being opinion based (making assumptions based on opinion). i want to stop those assumptions going against Addicts.
Objective:
For something to be objective you need to have no opinion only present facts and let others draw conclusions from that the downside is that it is not that effective
primary research
research you have conducted yourself and you are the first person to compile that data this is the most effective as you yourself have ensured that your research was not flawed
secondary research
the research someone else has done and posted their findings this is less credible as you dont know if it is 100% true unless its from a credible source
research pluralism
when the research that has been conducted includes both primary and secondary research this is the most effective because it shows quality as well as quantity
theoretical research
research that is entirely theoretical and has not been conducted in a physical form so it is logically correct but has not been proven
empirical research
research that has been proven and has a logical explanation this is the most credible because it shows it works on both a logical and pragmatic standpoint
Ethnographic Research
research where you join a group or demographic and take part in their conventions this kind of research shows bias as you are not an external source but an active part
quantitative research
a large group of people all taking one survey this means each person can only have a few options per questions so the qality may not be the best in this kind of research
qualitative research
one person interviewed in depth so it is the most accurate and it allows for a more in depth explanation and reasoning but it is only one source so it does not say for the whole demographic
Positivistic Research
research looking for patterns and trends in data like logistical research. it shows that there is a pattern in behaviour that can be interpreted and predicted
Interpretivistic Research
based on meanings behind the research being more in-depth with the research. it shows how you can predict behaviour and why the subject acts like it does
structured interviews
completely scripted interviews they are good because that allow to compare responses but has to be strictly kept to
semi structured interview
allows anecdotes and tangents but still has questions that are scripted
hard news
serious facts no jokes there are only facts there cant be any joking because people might get mad and disrupt the tone
combative news
when there is a debate during the interview where one party introduces confrontational stance on interviewing
investigative
deliberate find out something meaningful you documentary exploits empathy to find meaning in the subject
light hearted
comical and fun there is nothing hard hitting or pressing about it. they are mostly for entertainment
promotional
to promote new or upcoming content more like like hearted but here cannot be any confrontational speech for it to be successful the promotional interview is
loaded questions
questions that have a pre-existent answer and lets the reporter get the answer they want with no context in order to make their point
imposition problem
where people avoid questions that reveal competing facts this creates misinformation and it uses smaller amounts of research in order to make their point seem true
demand characteristics
where people give subtle clues about how they feel it is how a person acts on what their response is going to be like and what they actually feel about a subject