Models of media

Maslow’s Hierarchy of Needs:

This model suggests that audiences have needs that need fulfilling so I will have to make the documentary with that in mind. i need to keep this in mind when talking about how drugs may affect these principals.

Examples: daily life

Cultural Effects Model:

This theory suggests what we see in media affects how we view the real world. i want this model to be true as i want to change how the audience view Drugs and their impact on society.

Examples: Movies

Hypodermic Syringe Theory:

Emphasises the power of media makes it seem like the media is both bad and too powerful. i want to challenge this theory as i want to challenge perceptions of Drugs and their affect that media has set up.  

Examples: News

The Two-Step Flow Model:

Is when media tells something and people continue the link by word of mouth. Its about the power of the media. i am hoping this is how my documentary will spread as people who watch will show others.

Examples: Instagram, Politics

Desensitisation Theory:

You consume so much media so you are desensitised to it makes us question representation. i going to need the sympathy of the audience so flashing bad image after bad image will only make it worse.

Examples: live leak

All assume the audience is passive