Macro: genre, narrative and representation
Micro: sound, semiotics and camera editing
Micro elements
Genres refer to a category within a media text, this might be multiple or none
Questions you are able to ask
What genre is this? ,how do i know this? ,what does this con-notate?, is this pushing boundaries?
Donnie Darko
Genre:horror thriller
This is because the scenery is dark and doesn’t have bright colours.
Target audience: teenagers
The colours are dark or blue con-notating sadness and misery. From context the film may be scary or confusing. The narrative is hard to analyse because of the nature of the film. A narrative does not have to be linear.
Gregory Crewsons photos
are often disturbing using fog
the narrative of the picture shows like an early morning of a stopped car in the middle of the road at amber lights
Representation
How is this media presented by the media? The news uses only pictures that are only positive to their presentation and only reinforces their views
In the song “Blurred lines” their are many sexist themes but this was a selling strategy
Micro elements semiotics
derives from the study of language, semiotcs: Study of symbols and signs physical, auditory or implied
A physical sign is a icon and a implied sign is an index
Different photos can mean different things like a boxer standing over an opponent can mean victory or a fight well fought
Micro elements mise en scene
In french it means to put things in the scene, so why each object is placed where it is
Micro elements lighting: each scene has different lighting and character specific colours
Peters Media Blog 